Brief: Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 192 Aloft Guest Rooms and 96 Elements Apartments. Respecting Operator brand guidelines, with a unique flare to enhance by Studiohba.
Concept: For the traveler open to possibilities, Aloft Hotels is a modern, fresh, and fun destination. Inspired by Westin® Hotels & Resorts, Element Hotels promotes balance through flowing, multi-purpose spaces.
Outcome: It celebrates the individual and gives you freedom to control and customize your travel adventure to fit your personal style. A place where walls have been knocked down to create a space that is open in design and open to possibilities. Energy flows, personalities mingle, and opportunities abound. A place where anything can happen. Elements; influenced by nature, the smart, environmentally-friendly design maximizes space and enables you to use each area in multiple ways. With its open social areas and relaxing guest rooms, Element serves as a personal retreat from the stresses of travel.